Attention Cartography
Flagship. Eleven weeks on click density, fold fiction, and how to brief a designer from a heatmap without inventing intent.
Read the studio outline.47median click share on a primary CTA we sampled last winter
Heatmaps are maps. They are not the territory.
Link Vectorhub is a Riverford Bridge teaching studio for heatmap analytics for web apps. We teach you to read density, hesitation, and empty canvas without turning a colourful overlay into a board slide that cannot be questioned.
Open the current courses
Studio reviews use exported session samples, not marketing screenshots of “hot” red blobs.
On the timetable
Three programmes, one shared rule: sample before you colour
Rage-Click Clinic
A four-week clinic on clustered mis-taps, disabled controls, and the difference between fury and a broken hit area.
See dates on the listing
Viewport Drift Lab
Six weeks on responsive breakpoints, mobile thumbs, and why a desktop overlay rarely describes a phone session.
See dates on the listingWhat we actually teach
A heatmap is a sample of motion, not a personality test
Sampling windows
You learn to set a window that matches a release, a campaign, or a quiet Tuesday — and to write that window on the slide so nobody treats last month as forever.
Device honesty
Desktop, tablet, and phone overlays are not interchangeable. Drift Lab exists because most “the fold is here” arguments collapse on a 390-pixel screen.
Limitation literacy
We keep a running list of what heatmaps cannot see: keyboard users, privacy-stripped sessions, and people who never loaded the script. That list is part of the homework.
From people who sat with the overlay
Notes, not slogans
Attention Cartography forced me to label the sampling window on every screenshot. Finance still asked for a redder map. I still had a better answer than “users love this button.”
The rage-click module is shorter than I wanted. It was still the first time I could show engineering that the “angry” cluster sat on a 4px miss, not on copy.
Rated 7/10 on our research wiki. Useful, slightly stubborn about not exporting GIFs for Slack. Fair.
Next intake
Bring a real page, not a demo login.
If you cannot export a week of sessions, we will tell you before you pay the fee. That conversation belongs on the contact form.