Flagship course
Attention Cartography
An eleven-week studio for people who already have a heatmap tool and still argue about what the red means. You leave with a written sampling protocol, a device-split overlay pack, and a briefing template your designer can actually use.
What you will be able to do
State a sampling window that matches a release or campaign, and refuse to present an overlay without it. Split click, move, and scroll maps so they are not treated as one blob. Write a limitation note that names keyboard users, blocked scripts, and low-volume pages. Brief a designer with regions and questions, not with “make it hotter.”
You will not leave as a tool administrator. Vendor settings are your team’s job. We work from exports you are allowed to share.
Informational fee
£2,480
Quoted for one seat. Cohort of twelve. No checkout on this site — fees are confirmed by email after we see whether your export is usable.
Modules
The overlay is a sample
What a heatmap records, what it drops, and why a two-day window after a launch is not the same as a quiet quarter.
Click density without folklore
Primary, secondary, and decorative hits. How to mark a logo cluster as navigation habit rather than “people love the brand.”
Scroll maps and invented folds
Where people stop, where they bounce, and why “above the fold” is a magazine phrase wearing a web costume.
Move maps and hesitation
Cursor rest as a weak signal. When to ignore it. When it lines up with a rage-click cluster you will meet in the clinic.
Device splits
Phone thumbs versus desktop mice. Guest tutor session with the Viewport Drift Lab notes.
Briefing from regions
How to hand a designer a map with questions, not a colouring-in instruction.
Privacy and UK desks
Masking, IP handling, and what you may not record. Tied to our privacy notice, not to a vendor’s marketing page.
Live review weeks
Three weeks of your own page, with critique. If the page has almost no traffic, we will say so early — that is a limitation, not a personal failure.
Instructor
Rowan Hale ran research ops for a UK marketplace before teaching full time. Rowan still refuses to present a heatmap without a sample size written in the corner.
A real limitation
Attention Cartography will not rescue a page that has a few dozen sessions a week. Sparse maps look dramatic and mean almost nothing. We will redirect low-traffic teams toward qualitative work rather than pretend colour can invent volume.
From recent seats
Module 03 killed our “fold” slide. I was annoyed for a day, then grateful. Still wish there were more hours on move maps; we over-indexed on clicks.
★★★★☆ — four stars from me because the privacy week is dense and necessary. Bring a lawyer-friendly teammate if your overlay records form fields.
Questions we hear before people enrol
Do I need a specific heatmap vendor?
No. Bring exports from whatever you already pay for. If you cannot export, write to us first — we will not take the fee for a course you cannot practise.
Is this a coding course?
No. You should be comfortable with a browser and a spreadsheet. We do not teach you to write tracking scripts from scratch.
What if my app is mostly authenticated and sparse?
That is the limitation above. Sparse authenticated flows often need session replay plus interviews. Heatmaps alone will not carry the argument. We would rather lose the seat than colour in noise.
Can my whole squad join?
Yes, as separate seats. Group discounts are discussed by email, not as a countdown on this page.